Why You Should Update Your Restaurant Menu Every Year

Why You Should Update Your Restaurant Menu Every Year

Even if your restaurant is thriving, that doesn’t necessarily mean you should leave your menu the same. In fact, updating your restaurant menu every year can help reduce food waste, cut costs, and keep customers coming back for more. Heres why you should update your restaurant menu every year.

Food Costs Fluctuate

The price of food fluctuates based on a number of factors, including weather, tariffs, supply, demand, etc. While your restaurant can take advantage of these fluctuations through seasonal menus, it’s also important to regularly assess different food prices so that you can adjust menu options and prices when necessary. If beef is particularly expensive, for example, you might want to consider adding a menu item like a vegan burger alternative to keep costs low and profits high.

Competitor Pricing Changes

The end of the year can be a great time to look at competitor pricing to make sure you’re with the right wholesale food distributor for your needs. You’ll want to make sure you’re getting the best quality products for the best prices, and that your distributor offers the best in restaurant management technology.

Underselling Menu Items

Doing a menu analysis every year allows you to determine with menu items are creating revenue and which are bringing you down. Be on the lookout for unpopular menu items with high food costs. Keeping these types of menu items on the menu could end up costing your restaurant money on food waste.

Popular Food Trends

A yearly menu update is a great time to take advantage of popular food and dessert trends. Adding new menu items is a great way to keep customers happy, and by paying attention to food trends, you can piggy-back off the trending popularity to create your next big menu item.

At McDonald Wholesale, we understand how challenging it can be to create the perfect menu, which is why we’re dedicated to providing menu analysis and development services for our customers in addition to providing the highest-quality wholesale food products for your restaurant. Contact us today at ​541-345-8421 to become a customer for life!

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