Did you know that the placement of items on your menu has an impact on how frequently they are chosen by your customers? With a few changes to your menu design, you can get customers to purchase what you want them to purchase and increase your profits without raising prices. It’s called menu engineering, and in this blog, we’ll cover a few tips on how to make it work for your restaurant.
Guests will only scan your menu for a few minutes. By capitalizing on menu psychology your customers will choose the items you want them to order without having to give it much thought.
With the right menu engineering and design, you’ll see your profits rising in no time. If you have questions on how to determine food cost or need assistance with menu planning and design, contact us at McDonald Wholesale. In addition to providing customers with high-quality wholesale foods, we also offer a variety of services for restaurant owners in Oregon, Washington, California, and Idaho.