July 9, 2019

Restaurant Cookbooks: Should Your Restaurant Have One?

From Toro Bravo and Pok Pok to Kachka and Tasty, plenty of Portland restaurants feature their own restaurant cookbooks. Whether you’ve been approached by a publisher or are considering reaching out for a cookbook deal, you’ll want to carefully weigh your decision before creating your own restaurant cookbook. Things to […]
April 17, 2019
Restaurant Branded Merchandise

How to Create Branded Merchandise Your Customers Will Actually Want To Have

Especially if you’re located in an area dense with competing restaurants, restaurant marketing can make or break your business. There are plenty of ways to promote your restaurant, ranging anywhere from TV commercials and billboards to loyalty programs and coupon marketing. One new and exciting trend in restaurant marketing is […]
January 24, 2019

A Beginner’s Guide to Marketing Your Restaurant With Coupons

When you think of restaurant marketing, coupons might not be the first thing that comes to mind, but if used thoughtfully, coupons and special offers can be a great marketing strategy to help promote your restaurant. Here’s what you need to know about coupon marketing. When Should You Use Coupon […]
December 6, 2018
Secret menu burger

The Secret To Making A Secret Menu Work

Secret menus are all over Portland. Dutch Bros has one. Pip’s Original Donuts has one. Kenny and Zukes Delicatessen has one. And, here’s why you should have one: No news spreads faster than a secret. People love sharing a good secret with their friends and everyone loves feeling like they […]
July 17, 2018
restaurant delivery

Not Offering Delivery? Here are 3 Food Delivery Statistics That Might Change Your Mind

For many years, delivery has been synonymous with pizza. That’s not the case anymore. With the increase in demand over the last 10 years for more delievery options, restaurants around the country have been entering the delivery market at an incredible rate. Third-party food delivery services like GrubHub, Postmates, and […]
May 8, 2018

5 Grand Opening Ideas for Your New Restaurant

You only get one chance to open your new restaurant, so it’s important to do it right. The impression you make during the grand opening event will last, whether it’s good or bad. To help make sure it’s a good first impression, read these grand opening ideas for restaurants before […]
March 19, 2018

Do You Need A Signature Dish?

Have you tried the chicken wings at Pok Pok? You’ve got to go to Ox and try the clam chowder! Save room for the chocolate chip cookie when you go to Coquine. These signature dishes have a reputation around Portland and it’s no surprise why. One of the most effective […]
January 18, 2018

From Food Truck to Brick-and-Mortar: How to Make It Work

In Portland and beyond, food trucks have become cultural icons for grabbing quick and easy, high quality bites. Some of the most well-known local restaurants started out as mobile food trucks, testing the market with innovative eats and finding loyal customers along the way. When you’re feeling the itch to […]
December 14, 2017

Food Photography Tips for Social Media

All good chefs know that diners eat with their eyes first and serving up dishes that look delicious is as important as how the food tastes. But did you know that how your food looks could affect your business even before customers enter your restaurant? Ask any food blogger or […]
December 7, 2017

5 Things Every Restaurant Yelp Profile Must Have

Portland locals and visitors rely on Yelp to help them choose their next place to eat out. In 2017, a local consumer review survey found that 97% of consumers read online reviews of local businesses and 85% of consumers trust online reviews as much as a personal recommendation. An optimized […]